ZenithOptimedia | Live ROI | Live Return On Investment Marketing

Publicis Groupe's ZenithOptimedia had a productive week on the new business front, with both agencies in the network pulling in big wins.

Quadrennial events to help ad market grow in 2012 despite economic troubles.

ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking division unseating the incumbent MediaCom.

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