ZenithOptimedia forecasts online video to lead 4.4% growth in global adspend in 2015

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. Adspend will then slow down slightly in the absence of these events, growing 4.8% in 2017. ZenithOptimedia […]

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2015 is Not Year Zero

  2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab hold of the newest technology platform or social media fad (or 3D printing…) but refuse to accept that consumer behaviour is not changing at the same rate that we are bringing new innovations to […]

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ZenithOptimedia launches new global media network

Blue 449 takes innovative, ‘Open Source’ approach to communications ZenithOptimedia has launched a new global media network to drive business growth and further develop new and innovative approaches to communications. Called Blue 449, the new network has its headquarters in London at the offices of Walker Media, which has rebranded to become the founding office […]

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Newcast Beijing wins Huawei Device’s social media account

Newcast Beijing, the branded content and social arm of ZenithOptimedia has been appointed the social agency for Huawei Device Co., Ltd. after an intensive seven-way pitch. Huawei is the world’s third largest smartphone provider, and a major global force in telecommunications and networking. As the first Chinese company to successfully enter Interbrand’s Top 100 Global […]

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ZenithOptimedia appoints Joni Ngai as Performics China MD

Joni Ngai has joined Performics, the performance marketing specialist of ZenithOptimedia recently. In her new role, she has been tasked to accelerate growth for the business, through diversification of existing client portfolio as well as developing new business partnerships. Joni joined with extensive Digital, E-commerce and Data Analytics experience. She started her agency career with […]

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