ZenithOptimedia acquires performance marketing agency Frubis

ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the acquisition of Frubis, one of the leading performance marketing agencies in Latin America. This follows the recent acquisition of FirstClick in Australia and continues the group’s ongoing investment programme into performance marketing.   Founded in 2009 by a breakaway team from Google, […]

ZenithOptimedia launches APAC Analytics and Technology Hub in Singapore

ZenithOptimedia today announced plans to create its first regional Analytics and Technology Hub for Asia, in Singapore.   This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data. This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia […]


ZenithOptimedia acquires FirstClick Consulting in Australia

ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the acquisition of FirstClick Consulting, Australia’s leading independent performance marketing agency. FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who […]


Singapore Airlines appoints ZenithOptimedia Group as global media agency of record

Singapore Airlines has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business both offline and online.   The contract will take effect from 1st October 2015 and will see ZenithOptimedia Group continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising.   The […]


Mobile web access to surpass all other devices combined by 2018

Young people across the world’s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined by 2018. This is the key finding from a new global insight study into changes in mobile behaviour conducted by ZenithOptimedia and GlobalWebIndex. The research, using GWI’s panel of 200,000 internet users, […]


Follow ZenithOptimedia at dmexco

ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you will be able to follow all of our activities via our dedicated dmexco blog www.weconnectsmarter.com. Held in Cologne, Germany, on Wednesday and Thursday next week, the Digital Marketing Exhibition and Conference (dmexco) […]


Mobile advertising to overtake newspapers in 2016

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Mobile internet will be the third-largest advertising medium, behind television and desktop internet. Mobile advertising will grow 38% in 2016 to US$71bn, while newspaper advertising will shrink 4% […]


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