Humanizing data 2

CES 2016: Technology is enabling a super-connected consumer journey

Advances in data-driven technology are creating the foundations for a super-connected consumer journey, offering marketers new opportunities to create powerful, seamlessly integrated brand experiences. This is ZenithOptimedia’s key insight from the Consumer Electronics Show 2016.   At this year’s CES, a multitude of new technology was being exhibited, and while there was huge variety in […]


ZenithOptimedia’s 2016 Trends: Empowering the Mobile Consumer

ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via mobile […]

ChristianLee_Tamina Plum

ZenithOptimedia creates new Worldwide client leadership team

ZenithOptimedia has created a new Worldwide client leadership team as part of the network’s programme to drive business growth and enhance communication solutions for clients. The move, led by Belinda Rowe, Global Managing Partner, will see a series of senior appointments at ZenithOptimedia’s London-based Worldwide division. Tamina Plum and Christian Lee have both been appointed […]

Gobal Mobile AdThumnail

Global mobile advertising expenditure to overtake desktop in 2018

In 2018 mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Mobile advertising will total US$114bn in 2018, up from US$50bn in 2015, and will be larger than all other media except for television (which will total US$215bn, up from US$206bn in 2015). Mobile […]


Two thirds of people living in top digital markets will own a smartphone by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries* smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and it will reach 55.7% this year. This fourth edition of ZenithOptimedia’s annual […]

Mykim & SiewPing

ZenithOptimedia Announces Leadership Changes in Greater China

Singapore ZenithOptimedia announced a number of leadership changes in their Greater China operations. Mykim Chikli, previously CEO of ZenithOptimedia China, is promoted to CEO of ZenithOptimedia Greater China, with immediate effect. Gerry Boyle, APAC Chairman of ZenithOptimedia said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, […]


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