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Brands set to drive consumer engagement through personalisation

Global trends report predicts brands using new technologies to enhance consumer experiences   Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the key prediction from ZenithOptimedia in its latest consumer insights report 2015 Emerging Top Ten Trends. In the global study, ZenithOptimedia looked at how new […]

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network.  Performics, ZenithOptimedia’s performance marketing network, ranked 19th overall in RECMA’s 4th edition of the evaluation, which—through “The DARD Index”—evaluates how digital agency networks have structured their global operations across North America, Europe, Asia Pacific and Latin America. Performics global […]

Press and content agency Relaxnews joins ZenithOptimedia

Publicis Groupe and Relaxnews today announced the start of exclusive negotiations in view of the acquisition of Relaxnews for a consideration of approximately 15 million euro, corresponding to a price of 9.58 euro per share. Founded in 2000, Relaxnews is a press agency, member of Fédération Française des Agences de Presse and of the International Press and […]

Performics wins GKL online media budget

Performics wins GKL online media budget

Following an invitation to tender, Dusseldorf digital agency Performics has won the annual seven-figure online budget for the national GKL lottery (“Gemeinsame Klassenlottery der Länder”), which is based in Hamburg and Munich. GKL is the umbrella company that organises the NKL and SKL lotteries and their products. The team lead by Christian Kohn, Managing Director […]

Zenith Shanghai to be Supor’s media partner

Zenith Shanghai has won the assignment for traditional and digital media planning for Supor. The Chinese cookware brand owned by French Group SEB, is experiencing strong growth in the domestic market with even stronger ambitions to expand further. They assigned Zenith Shanghai without a formal pitch process because of the strong service reputation as well […]

Optimedia Beijing wins 20th Century Fox media account

Optimedia Beijing has won 20th Century Fox’s media planning and buying business, joining an alumni of global ZenithOptimedia markets (US, Canada, Singapore, Australia, Russia and Italy) to work with this client. As a leading movie distributor, 20th Century Fox has released some of the most successful movies in globally including Avatar, Titanic, Life of Pi, Ice […]

Understanding consumer happiness is critical to brand engagement

Global study reveals Millennials’ profoundly different approach to achieving happiness Young people have a fundamentally different approach to achieving happiness compared to previous generations, which has profound implications for brand marketing. This is the key finding of ZenithOptimedia’s latest global consumer insight study: The Pursuit of Happiness. In its qualitative and quantitative study of the […]

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