Two thirds of people living in top digital markets will own a smartphone by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries* smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and it will reach 55.7% this year. This fourth edition of ZenithOptimedia’s annual […]

Mykim & SiewPing

ZenithOptimedia Announces Leadership Changes in Greater China

Singapore ZenithOptimedia announced a number of leadership changes in their Greater China operations. Mykim Chikli, previously CEO of ZenithOptimedia China, is promoted to CEO of ZenithOptimedia Greater China, with immediate effect. Gerry Boyle, APAC Chairman of ZenithOptimedia said, “Mykim has done a brilliant job in China since her arrival four years ago, and across that time, […]

ZenithOptimedia acquires performance marketing agency Frubis

ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the acquisition of Frubis, one of the leading performance marketing agencies in Latin America. This follows the recent acquisition of FirstClick in Australia and continues the group’s ongoing investment programme into performance marketing.   Founded in 2009 by a breakaway team from Google, […]

ZenithOptimedia launches APAC Analytics and Technology Hub in Singapore

ZenithOptimedia today announced plans to create its first regional Analytics and Technology Hub for Asia, in Singapore.   This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data. This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia […]


ZenithOptimedia acquires FirstClick Consulting in Australia

ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], announced today the acquisition of FirstClick Consulting, Australia’s leading independent performance marketing agency. FirstClick will become part of Performics Worldwide, ZenithOptimedia’s global performance marketing network. The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who […]


Andras Vigh appointed Global CEO of Blue 449

Andras Vigh has been appointed Global CEO of Blue 449, the Open Source media communications network launched by ZenithOptimedia Group. Andras will take charge of the rollout and strategic development of the Blue 449 network.   A member of ZenithOptimedia’s Global Executive, Andras joins Blue 449 from his leadership role in Asia, where he was […]


Will Apple’s iOS9 adblocker kill mobile ads?

With online privacy becoming a growing global concern, adblocking has risen in popularity among consumers over the past couple of years. To date, adblocking has largely been confined to desktop, but this week it comes to mobile with the release of iOS 9, which will come with integrated options for Content (read ‘advertising’) Blocking built-in. […]


Singapore Airlines appoints ZenithOptimedia Group as global media agency of record

Singapore Airlines has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business both offline and online.   The contract will take effect from 1st October 2015 and will see ZenithOptimedia Group continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising.   The […]


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