Moxie enters the world of augmented reality at Cannes Lions

Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with the staggering advances in miniaturisation, processing power, networking speeds and computer vision systems, many of those barriers have been overcome — AR and VR are now set to be the next consumer […]

Internet will be biggest medium in third of global ad market by 2017

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of these markets internet advertising will attract more than half of total adspend. Globally the internet will remain in second place, behind television, though the […]

The Creative Universe

We live in a complex natural world. However, this complexity often masks an underlying simplicity of scientific principles that makes sense of this world. By applying these rules, renowned scientist and broadcaster Professor Brian Cox has developed a highly engaging narrative that helps explain our life on earth. This has become the subject of acclaimed […]

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PUBLICIS GROUPE ACQUIRES MATCH MEDIA IN AUSTRALIA

Publicis Groupe announced the acquisition of Match Media, Australia’s leading independent media agency. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449.   As part of the Blue 449 network, Match Media will benefit from the extensive range of “open source” services offered within Publicis Groupe in order to better […]

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Marco Dörper promoted to Managing Director of Optimedia Düsseldorf

Marco Dörper, 49, is the new Managing Director of the Düsseldorf-based media agency Optimedia, with immediate effect. Dörper has spent the majority of his 18-year media career in the company’s sister agency, Zenith, where he has been Deputy CEO and Executive Managing Director since 2011. In his new role, Dörper will head up Optimedia’s Düsseldorf […]

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ZenithOptimedia acquires Czech & Slovak performance agency B2B Group

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be aligned with Performics, ZenithOptmedia’s global performance marketing network.   Based in Prague and Bratislava, the B2B Group was founded in 2000 and has specialised in online marketing since 2006. During […]

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