Global ad market strengthens despite Brexit vote

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from the previous growth forecasts for both years, which were 4.3% and […]

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Mobile to become the main platform for online video in 2016

This year mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016, published today. Consumers around the world will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16.0 minutes on fixed […]

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Mobile internet advertising to overtake desktop in 2017

Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the world will spend US$99.3bn on mobile internet advertising in 2017, compared to US$97.4bn on desktop internet advertising.   In December we predicted that mobile […]

Recovery in Asia and Eastern Europe to drive 3.0% growth in luxury adspend in 2016

Recovery in Asia and Eastern Europe to drive 3.0% growth in luxury adspend in 2016   Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s new Luxury Advertising Expenditure Forecasts, published today. This acceleration will be driven by recovery in Asia and Eastern Europe after a […]

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Nomad Foods Europe appoints Zenith as European media agency

Nomad Foods Europe has appointed Zenith, part of Publicis Media, to manage its European media communications business – both offline and online – replacing the incumbents Havas Media, Initiative, Virta and Mediacom.   Based in London, Nomad Foods Europe is Europe’s biggest frozen foods business, with number one positions in 10 markets. The company’s portfolio […]

3 is a magic number: 3D printing goes mainstream

3D printing will revolutionise consumer journeys over the next two years. It will become a faster, cost effective method of manufacturing for commercial and even home use, and provide consumers with new options to customise products based on their own data. Forbes expects the 3D printing market to quadruple by 2020, which means 2016 is […]

The mobile wallet: rise of a new marketing platform

The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016. As the first generation of digital natives comes of age, and more payment technologies and apps come on to the market, the mobile wallet is evolving into an integrated marketing platform offering […]

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