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2015 is Not Year Zero

  2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab hold of the newest technology platform or social media fad (or 3D printing…) but refuse to accept that consumer behaviour is not changing at the same rate that we are bringing new innovations to […]

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ZenithOptimedia launches new global media network

Blue 449 takes innovative, ‘Open Source’ approach to communications ZenithOptimedia has launched a new global media network to drive business growth and further develop new and innovative approaches to communications. Called Blue 449, the new network has its headquarters in London at the offices of Walker Media, which has rebranded to become the founding office […]


Newcast Beijing wins Huawei Device’s social media account

Newcast Beijing, the branded content and social arm of ZenithOptimedia has been appointed the social agency for Huawei Device Co., Ltd. after an intensive seven-way pitch. Huawei is the world’s third largest smartphone provider, and a major global force in telecommunications and networking. As the first Chinese company to successfully enter Interbrand’s Top 100 Global […]


ZenithOptimedia appoints Joni Ngai as Performics China MD

Joni Ngai has joined Performics, the performance marketing specialist of ZenithOptimedia recently. In her new role, she has been tasked to accelerate growth for the business, through diversification of existing client portfolio as well as developing new business partnerships. Joni joined with extensive Digital, E-commerce and Data Analytics experience. She started her agency career with […]

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Brands set to drive consumer engagement through personalisation

Global trends report predicts brands using new technologies to enhance consumer experiences   Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the key prediction from ZenithOptimedia in its latest consumer insights report 2015 Emerging Top Ten Trends. In the global study, ZenithOptimedia looked at how new […]

Performics Named a Top 30 Global Digital Agency Network in RECMA’s The DARD

A new agency evaluation study published by RECMA revealed Performics as a Top 30 global digital agency network.  Performics, ZenithOptimedia’s performance marketing network, ranked 19th overall in RECMA’s 4th edition of the evaluation, which—through “The DARD Index”—evaluates how digital agency networks have structured their global operations across North America, Europe, Asia Pacific and Latin America. Performics global […]

Press and content agency Relaxnews joins ZenithOptimedia

Publicis Groupe and Relaxnews today announced the start of exclusive negotiations in view of the acquisition of Relaxnews for a consideration of approximately 15 million euro, corresponding to a price of 9.58 euro per share. Founded in 2000, Relaxnews is a press agency, member of Fédération Française des Agences de Presse and of the International Press and […]


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