Google Alphabet

Why Google’s new structure is good news

Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise a collection of companies, the largest of which will be Google. Within Google will sit key services such as Search, Maps, Chrome, YouTube and Android. Outside of Google will sit projects such as Fiber and […]

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ZenithOptimedia Canada Unveils New Leadership Structure

Toronto, Canada – August 4, 2015 – ZenithOptimedia Canada unveils a new management lead as CEO Frank Friedman returns to ZenithOptimedia US in an executive role later this summer. Kristine Lyrette is appointed President, effective immediately. Kristine Lyrette commented, “I’m thrilled to be taking on the leadership of ZenithOptimedia and grateful to work with our […]


Mobile to drive 19.8% increase in online video consumption in 2016

The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according to the Online Video Forecasts, a new report by ZenithOptimedia in conjunction with Newcast, ZenithOptimedia Group’s global branded content network.* This growth in video consumption is being driven […]

Moxie enters the world of augmented reality at Cannes Lions

Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with the staggering advances in miniaturisation, processing power, networking speeds and computer vision systems, many of those barriers have been overcome — AR and VR are now set to be the next consumer […]

Internet will be biggest medium in third of global ad market by 2017

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of these markets internet advertising will attract more than half of total adspend. Globally the internet will remain in second place, behind television, though the […]

The Creative Universe

We live in a complex natural world. However, this complexity often masks an underlying simplicity of scientific principles that makes sense of this world. By applying these rules, renowned scientist and broadcaster Professor Brian Cox has developed a highly engaging narrative that helps explain our life on earth. This has become the subject of acclaimed […]

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Publicis Groupe announced the acquisition of Match Media, Australia’s leading independent media agency. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449.   As part of the Blue 449 network, Match Media will benefit from the extensive range of “open source” services offered within Publicis Groupe in order to better […]


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