Channel 4 may downgrade its radio plans

It looks as if Channel 4 may be quietly scaling down its big idea to launch ten new digital radio stations.

It was July 2007 when 4 Digital was awarded a national digital licence, but concerns over a potential lack of demand are blocking progress. The only other currently active multiplex is the one owned by Global Radio, and it only has three stations broadcasting although it has room for a further seven. Executives are starting to question the wisdom of launching a second multiplex when the first has not hitherto been as successful as hoped, and it is possible that Channel 4 may instead launch its stations on Digital One and take a stake in the platform.

Comments
BlogCFC was created by Raymond Camden. This blog is running version 5.5.003.