New ZO ad forecasts released
This week we publish the July edition of our Advertising Expenditure Forecasts report, in which we predict global ad revenues to fall by 8.5% in 2009. However, the decline has been slower in Q2 than it was in Q1, and we are optimistic about the overall picture from Q3 onwards. We expect modest growth to return in 2010.
Meanwhile, the big story that both the FT and the Telegraph have focused on is the continuing rise of China; 2009 is now likely to be the year in which the Chinese ad market overtakes the UK's to become the fourth-largest in the world behind those of the US, Japan and Germany.
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