Ofcom launches review of airtime sales rules

Posted At : 30 March 2010 10:51 | Posted By : Anne Austin
Related Categories: Advertising, Television, UK, Regulation

The media regulator has bitten the bullet and announced a review of the TV Airtime Sales Rules, last visited in 2003. The move could mean that the rules forcing ITV, Channel 4 and Five to sell all their ad airtime may be lifted. Ofcom thinks that the market has changed enough since 2003 to warrant a review of the regulations, saying that as they stand they "may no longer be appropriate as a result of significant developments in the TV sector".

The consultation will last 10 weeks, with Ofcom planning to publish its findings in June.

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