Ofcom may ease TV ad restrictions

Posted At : 04 March 2010 11:00 | Posted By : Nicola Hutcheon
Related Categories: Advertising, Television, UK

Ofcom hinted yesterday that commercial TV companies, including ITV, should be freed of some of their most burdensome advertising restrictions.

At the FT Digital Media and Broadcasting Conference, Ed Richards, chief executive of Ofcom, said:

We are looking to see if there are justifiable reasons to keep advertising restrictions. If there is not a public interest reason for keeping them, we will get rid of them.

Commercial channels are currently subject to rules which stipulate the total amount of advertising which can be broadcast in a 24-hour period, and per hour in peak time.

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