ITV results predict World Cup boost

Posted At : 10 May 2010 12:31 | Posted By : Anne Austin
Related Categories: Advertising, Television, UK

Ad revenue at ITV rose by 8% year-on-year in the first quarter of 2010 - and the group expects it to be up by as much as 22% in the second quarter, boosted by spending around the imminent World Cup.

Despite this good news, shares in ITV took a tumble on Friday, which was attributed to the current political uncertainty in the UK; many commentators think that austerity measures that seem likely to be implemented by any incoming government will depress the ad market, and that regulatory relaxations pledged by the Conservatives will now be pushed down the agenda.

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