British viewers watching more TV than ever before
According to BARB figures released today, British viewers are spending a record number of hours in front of the TV. Average weekly viewing has risen by more than 8% to 30 hours 4 minutes.
Thinkbox, the British marketing body for commercial broadcasters, attributed the rise to the greater choice offered by digital television, new technologies such as digital recorders, on-demand services, and the fact that people are spending more time at home because of the recession.
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