Chinese consumers embrace online
Young consumers in China are more open to adopting the internet in their daily routines than their older counterparts, according to a new study from Synovate. The market researcher's Media Atlas China report explores the differences between consumers across 66 cities and rural areas in China. It found that the internet and mobile were continuing to gain momentum in the market with 64% of 15- to 24-year-olds stating the internet was integral to their lives.
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