Ofcom announces product placement proposals

Posted At : 29 June 2010 10:55 | Posted By : Anne Austin
Related Categories: Advertising, Television, UK, Regulation

Following the government's decision earlier this year to allow product placement on UK television, Ofcom has announced its suggested rules for it, to be incorporated at the end of 2010.

Product placement is to be allowed in films, TV series, entertainment shows and sports programmes, but not in children's or religious programming, news broadcasts or consumer affairs and (UK-produced) current affairs shows.

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