LatAm and Asia lead global rebound

A surge in ad spend across Latin America and Asia saw global ad spend grow by 12.5% year-on-year during Q1 of 2010, according to Nielsen's Global AdView.

Drop in UK ad spend causes concern

Fears of a 'double dip' recession for the UK ad industry have intensified after the Bellwether report recorded a return to budget cuts. The Q2 report from national body the Institute of Practitioners in Advertising, found that 20% of companies cut ad budgets between April and the beginning of July compared with only 15% that increased them.

NYC launches global ad campaign

NYC & Company, the official tourism organisation of NYC, is set to launch a $30m global ad campaign encouraging visitors to visit the US city.

Mobile ads 'annoy’ students

According to e-marketer, a survey of students at Ball State University found that only 1.2% are pleased when they receive a mobile ad and 17.6% of them are neutral.

Personal approach offers female edge

Women value strong relationships with individual service providers more than men, a new study into consumer loyalty has revealed. Dutch University Erasmus has found that while both genders value loyalty, men tend to be stay true to a company or brand whereas women value personal relationships.

Ofcom announces product placement proposals

Following the government's decision earlier this year to allow product placement on UK television, Ofcom has announced its suggested rules for it, to be incorporated at the end of 2010.

Product placement is to be allowed in films, TV series, entertainment shows and sports programmes, but not in children's or religious programming, news broadcasts or consumer affairs and (UK-produced) current affairs shows.

New York Times Plans Public Beta Site for Its Experiments

The New York Times is building a public beta testing site where it will experiment with new ideas and applications before deciding whether they deserve to go live on NYTimes.com.

SA Tourism plots post World Cup push

In an effort to counter the inevitable drop in tourist numbers after the World Cup, South Africa Tourism is planning to launch a trade campaign after the final whistle has been blown.

Emirates introduces mobile bookings

The Middle Eastern carrier, Emirates is making it easier for prospective customers to book a flight with the introduction of a mobile booking site. Mobile Emirates.com is available to customers around the globe and is open for bookings 24 hours a day. The mobile offering is compatible with over 300 mobile devices but is currently only available in English.

Q1 ad spend up 40% in Argentina

The official report of the Argentine Camera of Media Agencies (CACEM) shows a 39.9% boost in ad spend in the first quarter of 2010 compared to the same period of last year.

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BlogCFC was created by Raymond Camden. This blog is running version 5.5.003.