EU youth embracing social causes

The Responsible Youth survey, commissioned by MTV, tracked the interests of European youth when it comes to social and environmental causes. Overall 82% declared that they had some sort of interest and young women were more likely to show an interest than young men, 79% versus 71%.

Google wins preliminary decision on AdWords

Good news for Google today as an EU judge ruled in the search operator's legal battle with LVMH that Google has not broken any trademark infringement rules by allowing advertisers to buy keywords associated with brand names. The ruling is just a preliminary decision and is not binding on the ECJ, it but still amounts to a considerable boost to Google's AdWords service. Nevertheless, the news was not unambiguously good for the search giant; the advocate-general did say that the company could be held liable for content appearing in AdWords, which could lay it open to further legal action in national courts at some point in the future.

Brussels announces inquiry into French TV plans

The EC is to launch a probe into moves in France to give public broadcaster France Télévisions a €450m subsidy funded by private broadcasters; there are suspicions it could contravene European competition law. The levy came into effect in March and will take between 1.5% and 3% of the private broadcasters' ad revenue.

The move has been introduced as part of President Sarkozy's plans to abolish advertising from the state channels in France, but commercial broadcasters have raised concerns about its meaning higher taxes for them as well as allowing France TV to launch new services in direct competition, which they claim affords it an unfair advantage.

A spokesperson for the commission said it was "concerned about the use made of the taxes introduced by the reform and possible overcompensation for public service costs up to 2011 and 2012."

EU opts for DVB-H

The EU has chosen the DVB-H mobile TV standard over the alternatives. EU governments will now be expected to promote it as operators begin to offer broadcasts to mobiles.

As yet, mobile TV is in its infancy in Europe, with Italy being the only market in which it is established. Launches are planned soon in Finland, Austria, France, Switzerland and Spain, and 2008 is expected to be a crucial year for the technology, as interest grows thanks to the Olympics and Euro 2008.

European Commission close to imposing mobile TV standard

The EC - which warned EU telecoms companies in March to select a standard for mobile TV or have one selected for them - said yesterday that Nokia's DVB-H standard is the 'strongest contender'.

BlogCFC was created by Raymond Camden. This blog is running version 5.5.003.