The Indian entertainment channel, Colors, is set to launch in the UK on the Sky digital platform.

Of all the hundreds of channels launched during India's pay-TV channel explosion of 2007-2008, it is one of the first to launch - Colors - that has made the greatest impact. The channel's strategy of targeting younger audiences with reality TV hits like Fear Factor and Bigg Boss helped it become one of the top three channels just a year after its debut. It now jostles for position with News Corp's long-established Star TV.

Campaign magazine - the trade magazine for the UK's advertising industry - is to launch a local edition in India next month. The Indian edition will be a joint venture between Haymarket Media Group (which owns the title in the UK) and a local partner; the partners already publish four titles together in India, including What Car? and Autocar.

The ad industry is booming in India - ad expenditure grew 28% last year (while the world average growth rate was 7%) and we expect it to growth 16% this year (compared to 6% for the world). At US$4.5 billion, it was the 15th-largest ad market in the world in 2006, and we think it will be 14th-largest in 2009.

The Times today reports on the rapid expansion of the Indian television market. India has about 200 TV channels at the moment, and the government has received applications to launch more than 100 more. This may seem like a lot, but India has 1.1 billion inhabitants and 22 official languages - not including English, which is widely spoken.

There is plenty of potential for growth: less than half of Indian households currently have a television set, but 15 million sets are sold each year. At the moment, however, channels are constrained by a lack of spare capacity and low subscription revenues.