Google yesterday abandoned a move into radio advertising, and said that it plans to sell its Radio Automation business, which created software to automate broadcast radio programming, and phase out its Audio Ads service.
The internet giant has been re-appraising initiatives intended to expand its income beyond internet advertising, and the failure of this venture follows its decision in January to scrap a similar business to place adverts in newspapers and magazines.
Susan Wojcicki, vice-president of product management said "We have always accepted that if you take risks, not all of them will pay off", adding that Google would continue with its "growing TV advertising business, where we can measure audience response and help advertisers understand how effective their ads are".