http://www.zenithoptimedia.com/blog/index.cfm The ZenithOptimedia blog en-gb Wed, 08 Sep 2010 22:27:31 --0100 Thu, 17 May 2007 12:01:00 --0100 BlogCFC http://blogs.law.harvard.edu/tech/rss ZOworldwide@googlemail.com ZOworldwide@googlemail.com http://www.zenithoptimedia.com/blog/index.cfm/2007/5/17/News-Corp-snaps-up-Latvian-television-channels News Corp has <a href="http://www.forbes.com/afxnewslimited/feeds/afx/2007/05/16/afx3726203.html">made a bold entry</a> into Latvian television by buying into two channels - LNT and TV5, respectively Latvia's most popular channel (attracting 20.2% of adult viewing in 2005) and its fifth-most-popular channel (3.3%). News Corp bought the whole of LNT and 70% of TV5 for an undisclosed sum. We have <a href="http://www.zenithoptimedia.com/blog/index.cfm?mode=entry&entry=FAB50860-F17B-B81F-78DDD3E41D609E0F">discussed before</a> how News Corp has been acquiring television assets in Central & Eastern Europe, where advertising expenditure in the traditional media is growing much more rapidly than in the developed markets. Latvia's television ad market is small - we estimate it was worth US$44 million last year - but it is growing at double-digit rates. We forecast it will grow in size to US$60 million by 2009. Media owners Television Latvia Thu, 17 May 2007 12:01:00 --0100 http://www.zenithoptimedia.com/blog/index.cfm/2007/5/17/News-Corp-snaps-up-Latvian-television-channels