Fast Forward - Mobile phones

Mobile ads 'annoy students

Wed, 07 Jul 2010 11:44:00 --0100

According to e-marketer, a survey of students at Ball State University found that only 1.2% are pleased when they receive a mobile ad and 17.6% of them are neutral.

iPhone changing consumer behaviour

Mon, 28 Jun 2010 19:05:00 --0100

In the EU5 markets (UK, France, Germany, Spain and Italy) the iPhone only has 4% of the mobile market, but 18% of the overall EU5 smartphone market. However, iPhone users are the most consistent consumers of mobile media with 87% using applications and 85% using their phone to browse the internet.

Smartphones dominate Hong Kong

Wed, 16 Jun 2010 12:09:00 --0100

Smartphones are dominating the Hong Kong mobile market with a penetration rate of nearly 50%, according to the latest research from TNS. The number of smartphone users in Hong Kong is almost double the global rate of 23%.

Mobile music increases across Europe

Tue, 01 Jun 2010 18:46:00 --0100

Music consumption over mobile has increased to 23.8% of mobile users across five leading European mobile markets according to data from Comscore's MobiLens. The 54 million total mobile music users in the EU5 countries (UK, France, Germany, Italy and Spain), represent a 10% increase in the past year.

Emirates introduces mobile bookings

Tue, 01 Jun 2010 18:27:00 --0100

The Middle Eastern carrier, Emirates is making it easier for prospective customers to book a flight with the introduction of a mobile booking site. Mobile Emirates.com is available to customers around the globe and is open for bookings 24 hours a day. The mobile offering is compatible with over 300 mobile devices but is currently only available in English.

US regulators clear Google's AdMob purchase

Mon, 24 May 2010 12:18:00 --0100

The US Federal Trade Commission has cleared Google's US$750m acquisition of AdMob, despite its initial misgivings that the move could lead to the creation of a dangerously dominant mobile advertising behemoth. It turns out that the deciding factor was Apple's decisive move into the market in January with its own purchase of mobile ad company Quattro Wireless - providing a crucial source of competition. Researchers eMarketer expect that US-based spending on mobile ads will reach US$1.6 billion in 2013, well over double the US$593 million it believes will be spent in 2010.

Android shakes up US smartphone market

Mon, 17 May 2010 18:57:00 --0100

The Android operating system (OS) has moved past Apple to take second place behind RIM's OS in the US, according to market research company NPD. NPD's wireless market research reveals that, based on unit sales to consumers last quarter, the Android operating system is at a 28% penetration rate, while RIM's OS is ahead at 36% and Apple's OS is third at 21%.

Consumers comfortable with mobile payments

Mon, 17 May 2010 18:22:00 --0100

The rise of smartphones and App stores will see payments via mobile to quadruple in the next three years. Juniper Research's 'Mobile Payments Report' predicts the value of transactions for goods, money transfers and wireless communication technology (NFC) will reach $630bn by 2014.

Apple aims to charge a million for iAds

Fri, 30 Apr 2010 10:53:00 --0100

Apple is pushing the envelope with its plans for its new mobile-device advertising capability, saying that it aims to charge as much as US$1 million for ads, and as much as ten times that for advertisers who want to be in at the launch. The ads are expected to start appearing in iPhone and iPod Touch apps in June, and on iPads later on in the year.

Mobile ad market up by a third in 2009

Tue, 27 Apr 2010 11:29:00 --0100

A survey by the IAB and PWC has revealed that the mobile ad market grew by an impressive 32% in 2009 to £37.6m. There is plenty more scope for growth, though; at present, it only accounts for 1% of digital spend. Mobile search expenditure grew by 41% to £20.2m, meaning it constituted 54% of mobile spend (up from 50% in 2008).

Mobile ads on the up

Fri, 23 Apr 2010 16:35:00 --0100

The global mobile ad industry grew by more than a third during the first three months of 2010, according to BuzzCity figures. The company's Global Mobile Advertising Index estimates that the mobile ad banners grew 38% between January and March compared to the previous quarter in 2009.

Apple to launch advertising network for apps

Fri, 09 Apr 2010 10:26:00 --0100

Apple yesterday announced its own iAd network for the iPhone, launching a war with Google over mobile advertising revenues. Steve Jobs, Apple chief executive, said users tended to spend time inside 'apps', rather than browsing the web, and that Google's search-based ads were not the future for mobile devices.

On a mobile device, search is not where it's at, not like on the desktop. They're using apps to get data on the internet, not [for] generalised search.

The iAd network will launch on the iPhone, iPod touch and iPad later this year. Under the new network, Apple would host adverts within apps and pass on 60% of the revenues to their developers.

App for That: Magazines Forge New Vision of Digital Future

Mon, 01 Mar 2010 17:48:00 --0100

Digital media's arrival hasn't been easy on magazines but as mobile devices added capabilities, app stores took off and the dawn of e-readers and tablet computers finally arrived, magazines have pushed aggressively to participate, experiment and hopefully make money from the new opportunities presented.

Google acquires AdMob

Tue, 10 Nov 2009 10:46:00 --0100

Google yesterday agreed to buy AdMob, the largest mobile advertising network, for US$750 million in stock. The deal will give the search company a big foothold in the fastest-growing part of the online advertising business. Google will be able to combine its own search ads with AdMob's network for serving, or delivering, display ads on mobile web pages and in applications that run on mobile phones.

Google poised to dominate mobile search market

Mon, 19 Oct 2009 12:35:00 --0100

Reporting a rise in third-quarter profits and sales, Google said it is set to take the group into the lucrative mobile search advertising market with its Android operating system. Mobile advertising is expected to become a huge growth area as million of consumers start using their new smartphones to search online. Research firm Kelsey has projected that the market will expand from US$160 million in 2008 to US$3.1 billion in 2013. Google's net income rose 27% year-on-year to US$1.64 billion in the three months to September, with revenue up 7% to US$5.94 billion over the same period.