Poland aims for European tourists

Mon, 08 Mar 2010 17:12:00 --0100

Polish authorities are investing �30m in a pan-European promotional drive to bolster the country's tourism industry. The campaign will run for almost three years, leading up to the European Football Championships, which the country is hosting with neighbours Ukraine in June 2012.

News Corp increases stake in TV channel run by Polish monks

Mon, 16 Apr 2007 14:45:00 --0100

The Financial Times today reports (not online) that News Corp has increased its stake in the small Polish television channel TV Puls from 25% to 35%. TV Puls was founded in 2001 as a 'family values' channel run by Franciscan monks. It never attracted much of an audience and went bankrupt in 2003. News Corp bought a 25% stake in June last year, and Polish regulators then allowed TV Puls to become a general-interest channel. It is still controlled by the monks. News Corp has made a few strategic investments in Central Europe (it owns bTV, the main private television channel in Bulgaria, for example), where ad expenditure is growing very rapidly, especially compared to the developed markets. TV Puls only attracted 0.4% of viewing in 2005, however, and will require a lot of investment to turn into a mass-audience channel.

Fast Forward - Poland

Poland aims for European tourists

News Corp increases stake in TV channel run by Polish monks