ZenithOptimedia is pleased to announce that the new edition of Advertising Expenditure Forecasts is now available. This edition covers 78 markets, provides data to 2010, and we also report actual data for 1996 to 2007 in some cases. 239 A4 pages, published quarterly (last published March 2008).

The annual compendium for all advertising, marketing and media decision-makers, and the ideal textbook for anyone new to the subject. Each medium has its own chapter. Mediums featured include television; radio; national press; regional press; consumer magazines; professional and business magazines; outdoor; cinema; direct mail, door to door, digital media, cinema plus cross-media ownership; glossary; demography and return on investment. 210 pages, published annually, last published May 2007.

World Press Trends is the primary and most authoritative source of data on the newspaper industry world-wide. This research report presents a broad overview of the industry as well as detailed analyses of individual markets. Over 200 countries covered. Last published in May 2005, 706 A4 pages.