ZenithOptimedia is pleased to announce that the new edition of Advertising Expenditure Forecasts is now available. This edition covers 79 markets, provides data to 2012, and we also report actual data for 1998 to 2008. Approximately 250 A4 pages, published quarterly (last published December 2009).

The annual compendium for all advertising, marketing and media decision-makers, and the ideal textbook for anyone new to the subject. Each medium has its own chapter. Media featured include television; radio; national press; regional press; consumer magazines; professional and business magazines; outdoor; cinema; direct mail, door to door, digital media, cinema plus cross-media ownership; glossary; demography and return on investment. 199 pages, published annually, last published May 2009.

FIPP/ZenithOptimedia World Magazine Trends 2004/2005 is the authoritative source of industry data for the world's magazine publishing community. It provides industry information about consumer, customer and business-to-business magazine markets in 71 countries. Used by publishers, advertisers, analysts and academics alike, it is highly regarded as the most comprehensive publication of its type. Last published in October 2004, 240 A4 pages.