Recently, Zenith Media Beijing won the media account for PPTV, including the whole media planning business and part of the media buying business in 2011.
After two rounds of pitch, Zenith Media Beijing beat Carat and won PPTV’s confidence, with its original investigation, viewpoints and thoughtful consideration of the market and consumers.
The pitch was held to look for a global top-grade 4A media agency to help PPTV build its brand influences all over the country. Zenith Media Beijing provided PPTV a set of comprehensive solutions and communication suggestions, which embodied the great spirit of the agency as a business partner. PPTV is a brand under PPLive, which has the most installations of online TV worldwide.
Tiffany Hu, General Manager of Zenith Media Beijing, remarked that ‘winning this pitch is another milestone of our media communication in the internet-based customer service area. Zenith Media Beijing totally appreciates the importance of clients’ investments, and believes that any investment should be targeted. Under the concept of ROI, we will continuously build brand influence together with PPTV’.
Derek, Managing Director of Zenith Media China, said that ‘video sites will enter an important brand-building period this year, with the rapid development of three networks convergence and mobile internet. We are pleased to work together to create history with PPTV’.
As the earliest established media agency in China, Zenith Media is one of the two most important sub-brands of ZenithOptimedia, and responsible for a list of both domestic and international top brands, such as China Mobile, Shanghai GM, HTC, Reckitt Benckiser etc.
‘It’s exciting that Zenith Media has become the first media agency of PPTV’, said Steven Chang, CEO of ZenithOptimedia Greater China. ‘Online video, e-commerce and mobile internet are considered the fastest growing fields. As the leader in the field of online video, PPTV offers audiences a bit more choice than others. I believe that Zenith Media, with years of experience and an in-depth understanding of customers on the Internet, will maximize the ROI for PPTV and help it to create strong influences in the online video industry around the nation’.