Keith Mackay named an Adweek 2012 Media All-Star

19-11-2012

Keith Mackay, President of Strategy for Optimedia USA, has been named one of Adweek’s 2012 Media All-Stars, “A dozen of the…

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10 TV shows that do best with social media

28-05-2012

Optimedia have published the findings of their latest Content Power Ratings study. – by David B. Wilkerson. Comedy Central’s “South…
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ZenithOptimedia UK Lands £50M RBS Retails Media Account

18-11-2011

ZenithOptimedia has won the £50 million media planning and buying account for RBS’ retail banking division unseating the incumbent MediaCom….
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ZO USA’s Big Week: $220M in New Business Wins – Gulf States Toyota Bridgestone

Publicis Groupe’s ZenithOptimedia had a productive week on the new business front, with both agencies in the network pulling in…
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Pizza Hut Hands $217M Media Account to Optimedia USA

09-09-2011

Publicis Groupe’s Optimedia has been awarded Pizza Hut’s media account after a review. – by Maureen Morrison, Advertising Age “As…
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New Tools for Picking Hits

23-05-2011

Popularity Contest: Nielsen ranks TV shows by counting viewers, while Optimedia US’s ‘Content Power Ratings’ also reflect factors like social-media…
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Ava Jordhamo, President, Execution, Zenith Media USA, Named One of Broadcasting & Cable’s Market Movers

04-04-2011

One of the most influential US media buyers in the industry today, Ava reveals her vital issues for the 2011…
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Zenithoptimedia Singapore Is Campaign Asia Pacific’s Media Agency Of The Year 2010 In South East Asia

15-12-2010

At the St. Regis Hotel, Singapore, on 14th December, Campaign honoured creative and media agencies and their chiefs in Asia…
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Zenithoptimedia Uk Wins Agency Of The Year 2010

29-10-2010

ZenithOptimedia was named Agency of the Year 2010 at the Media Week Awards last night, while Global Radio snatched Sales…
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Sanofi Sticks With Optimedia For $480 Million Global Account

19-10-2010

Sanofi-Aventis, the fourth-largest pharmaceutical company in the world, has decided to keep its $480 million global media planning and buying…
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