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Sponsorship Intelligence Study Reveals London 2012 Facebook Olympic Medal Winners
07-02-2013Research recently conducted by Sponsorship Intelligence analyses sponsor leverage of London 2012 through Facebook, highlighting best practice, winners and losers,…
Maria Tudor named Personality of the Year in Marketing and Communications at IAA Excellence Awards 2012
03-12-2012Maria Tudor, Managing Director Zenith Romania, has been named Personality of the Year at one of Romania’s most prestigious industry…
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ZenithOptimedia forecasts 4.1% growth in global adspend in 2013
Global ad recovery to accelerate from 4.1% growth in 2013 to 5.6% in 2015 Global ad expenditure growth forecast to…
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Zenith Spain wins 5 awards at Premios Eficacia 2012, including Media Agency of the Year
27-11-2012Zenith Spain has scooped five awards at Los Premios Eficacia 2012, the prestigious national awards festival for advertising. Supported every year by…
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ZenithOptimedia China named ‘Best ROI Media Agency’ in China’s biggest 3‐Day ROI Festival
20-11-2012ZenithOptimedia was the most successful media agency at the recent Fifth ROI Festival Awards held in Shanghai on 14th November. …
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Optimedia Appoints Mathias Chaillou as MD China
06-11-2012ZenithOptimedia has appointed Mathias Chaillou as the Managing Director of Optimedia China, in charge of Optimedia China, Equinox, Newcast and…
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Social Aftershock – How the Presidential Debates changed Candidates’ Social Media
05-10-2012Using proprietary software, ZenithOptimedia has analysed the social performance of the presidential candidates in 24 hours following the start of…
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ZenithOptimedia releases September 2012 advertising expenditure forecasts
01-10-2012Global advertising to grow 4.6% in 2013, led by developing markets and digital media Global ad expenditure growth forecast to…
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Publicis Groupe acquires Resultrix, India’s Leading Performance Marketing Agency
07-08-2012Publicis Groupe announced today the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore,…
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ZenithOptimedia China Appoints Stephen Farquhar as Managing Director, Zenith China
03-08-2012ZenithOptimedia China has appointed Stephen Farquhar as the Managing Director for Zenith China, overseeing Beijing, Shanghai and Guangzhou offices. Stephen…
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