Newcast is the specialist branded content and experience division of ZenithOptimedia. We are a truly global operation, with offices in 16 markets across Europe, US, Latin America and Asia, as well as a global projects unit based out of London.
Newcast offers creative and project management expertise to clients across three broad areas of scope: Brand Content (e.g. advertiser-funded TV and web-series, social content, mobile or social apps), Media Partnerships (e.g. editorial brand integrations into TV shows, press features and radio shows) and Live Brand Experiences (e.g. experiential, event sponsorship). Our broad scope means that we can neutrally advise clients on their ‘owned’ content strategy, including their social media strategy, as an integrated part of their overall communications strategy. In all cases we work with the advertiser to maximise the ROI returned from the media and production investment they make into such content, partnerships or live experiences.