Based in Hong Kong, SCOOP provides detailed advertising and editorial monitoring to luxury or image brands in Asia-Pacific, Japan and Middle East with the objective of measuring and benchmarking editorial/advertising performance amongst different sectors, competitors, brands and titles. Utilizing the data can significantly enhance PR performance, focus activity levels into the right titles and alter the type of activity needed to maximize presence and visibility of the brand. Our monitoring is focused on a ‘consumer eye perspective’ assuring that editorial and advertising activities are recorded on very strictly codified guidelines for consistency and fair monitoring