A global leader in sponsorship research, evaluation and consultancy services, we provide fact-based insights and analysis to help major sports federations, brands and agencies maximise the value they can drive from sponsorship.
SI has been operating in the specialist field of sponsorship research, evaluation and consultancy for three decades. We work with major sports federations and other rights owners: measuring the global media footprint of their properties, helping them understand their audience, helping assess their audience’s engagement with their events and event partners, and, ultimately, placing a value on the event so they can maximise the revenue they receive through sponsorship. We also work with brands to help them select, evaluate and optimise their association with events, properties and TV programmes, so that the maximum ROI is gained from their investment.
