The world’s fastest growing media agency network unveils global rebrand to reflect new proposition
ZenithOptimedia Group, one of the world’s leading global media agency networks, today launches a new global strategic proposition, ‘Live ROI’. In addition the Group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop to reflect the new positioning.
Renowned as the ROI agency, ZenithOptimedia was the first media agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend. Digital and online media have dramatically increased the ways consumers can interact and engage with brands and opened up thousands of new opportunities for the owners of those brands. In this increasingly complex and fragmented media landscape, measuring performance and return on investment are more important than ever before. ‘Live ROI’ delivers the same rigorous approach, but in real-time, and cements ZenithOptimedia’s commitment to delivering state-of-the-art data analytics and breakthrough creativity to deliver innovative ROI solutions for its clients.
“We were the first media agency to put accountability at the core of everything we do, and our pioneering expertise in this area has driven our success and underpinned our growth” comments Steve King, Global Chief Executive Officer for ZenithOptimedia Group. He continues: “Consumers increasingly live their lives in a digital world in which traditional ROI techniques no longer deliver everything our clients need. Live ROI does. It takes ROI to the next level and ensures a real time approach that identifies how and where budgets can be invested to deliver the best returns. Over the past two years we have put Live ROI through the most demanding tests and it is the most comprehensive and future facing approach available to clients.”
The new proposition will be supported with cutting edge, world-class software, processes and development programmes including Touchpoints ROI Tracker, Socialtools, Adforecast.com, Open and Live Academy. Touchpoints ROI Tracker is the world’s largest research database of relative consumer influence across paid, owned and earned touchpoints and has a proven track record in delivering the greatest possible return on clients’ media investment. Socialtools is a new state-of-the-art proprietary software application that tracks the performance of brand pages in Facebook via live dashboards, showing trends in metrics such as number of fans, likes, comments, engagement rate, etc. for each brand page, as well as competitive comparisons across multiple brand pages.
Adforecast.com is the world’s first online database of historical and future global advertising spend using ZenithOptimedia’s renowned and respected global advertising expenditure forecasts. Open is ZenithOptimedia’s open source approach and philosophy for idea generation. Live Academy is a robust, network-wide educational framework that will deliver over 20,000 hours of training across faculties including content, search and social to enable all employees to deliver the new proposition.
The new strategic proposition has been translated into a corporate identity rebrand that recently rolled out across all 250 offices worldwide, encompassing all ZenithOptimedia Group companies.
For continuity, the new branding for ZenithOptimedia retains the subtext ‘The ROI Agency’, the signature colour blue and a refreshed peak symbol, all of which were established in 2002 following the merger between Zenith Media and Optimedia, but includes a refresh of the agency’s wordmark and visual identity. Zenith and Optimedia use the same typeface as ZenithOptimedia, the refreshed peak symbol and the same corporate colour palette, as well as ‘The ROI Agency’ subtext. Zenith Media is renamed Zenith.
The logos of all ZenithOptimedia Group companies, including Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop, have been redesigned to create a clear brand relationship. All companies use the same typeface as ZenithOptimedia, distinguishing themselves through the use of additional colour and symbols. These additional colours combine with the ZenithOptimedia colours to make the corporate colour palette.
Notes for editors:
ZenithOptimedia is one of the world’s leading global media services agencies with 250 offices in 74 markets. Key clients include ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, HTC, Nestlé, L’Oréal, Oracle, Puma, Reckitt Benckiser, Richemont Group, Sanofi, Telefónica O2, Toyota/Lexus and Verizon.
ZenithOptimedia is part of Publicis Groupe (Euronext Paris: FR0000130577), the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs over 53,000 professionals. With sister agencies Starcom MediaVest, Denuo, Digitas and Razorfish, ZenithOptimedia is a member of Publicis Groupe’s VivaKi, a global digital knowledge and resource centre that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.